Cadbury’s Chocolate & Gum

Cadbury’s Chocolate known the world over and with a massive range of products, from simple chocolate bars through to flavoured chocolate and easter eggs.

Each and every product created normally needs its icon branding of the Cadbury’s logo and it’s bespoke purple colour. Very often a photography shoot is required to keep to the same high standards of a front of pack image, which together with the iconic branding, sells the product.

First Gum

One of the other products Mondelez produce is Gum. The brand was reinvigorated and refreshed using bold, strong colours which reflected the flavour profile together with a branding update has made the gum stand out on shelf.

Key skills in producing such iconic work include, an ability to create original illustrations, great Photoshop visualisation, high end retouching, crisp, clean artwork together with immense skill to set up small run print tests for various colours, finishes and paper and foil stocks.